Dollar General indirectly tied in to Procter & Gamble's Feb. 24 brandSaver FSI event with a digital ad within its concurrent digital circular spotlighting Pantene, Crest, Dawn and Charmin SKUs under a "bask in sunny savings" message.
Amid any confusion and uncertainty as consumer goods companies wrap their heads around the concept, experts say AI will be the only way to meet the demands of consumers going forward.
Multiple products from Procter & Gamble brands received the spotlight in Publix’s Feb. 28 circular, as a tie-in to the manufacturer’s Feb. 24 brandSaver FSI event.
