Family Dollar tied in to Procter & Gamble's April 1 brandSaver FSI event with a feature in its March 29 circular plugging new Tide Simply Clean & Fresh Pods along with the strength of Dawn dish soap.
Circle K deployed an Easter-themed missive on March 31 spotlighting SKUs from Mars Inc.'s Twix, M&M's, Starburst and Snickers under a "put all your eggs in one basket" message.