Digital Marketing | Path to Purchase Institute

Target Household Essentials Incentive

Target promised shoppers a $15 store gift card with the purchase of $50 worth of household essentials from brands including SC Johnson's Scrubbing Bubbles, Kimberly-Clark's Kleenex, and Procter & Gamble's Tide, Swiffer and Cascade.

Effie Case Study: "SelfieSTIX: Making It Easier to Get Close-Ups With Your Dog"

Effie Case Study: "This is How Texas Does S’mores"

Reggie Case Study: "Created by Craftswomen"

Effie Case Study: "Hut Rewards Game Plan"

Reggie Case Study: "The Hershey's Emoji Bar"

Effie Case Study: "Publix's 'Recipe for Happiness'"

Reggie Case Study: "Walmart Snickers Microgifting"

Effie Case Study: "Albertsons Companies Naughty or Nice Oreo Cookie Balls"

P2P Toolkit (August 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.