Location data and mobile marketer Reveal Mobile, Raleigh, North Carolina, launched a new ad-targeting platform that enables retailers and agencies to target shoppers with ads over networks like Snapchat, Twitter, Instagram and other digital outlets.
Walmart's Eloquii plus-size women's apparel company has partnered with Italian lingerie brand Cosabella to launch a limited-edition 16-piece collection of lingerie and sleepwear.
Target and Mars Inc. are running a football-themed banner ad on websites such as nytimes.com spotlighting confectionery SKUs from brands Snickers, Skittles and M&M's.
Sam’s Club indirectly tied in to Procter & Gamble’s Jan. 27 brandSaver FSI event by spotlighting two Puffs and Vicks SKUs in a Jan. 30 email blast informing shoppers of its latest book of “Instant Savings” drop.