Publix's frozen aisles are sporting signage including a violator and standee touting the new availability of private label GreenWise and Publix Premium ice cream in quart-size containers whose creative varies from the original half-quart packaging.
Sam’s Club tied in to Procter & Gamble’s Feb. 24 brandSaver FSI event by spotlighting two products from Swiffer and Febreze in a Feb. 27 email blast alerting members of the retailer's latest "Instant Savings" booklet drop.