Walgreens activated the status of Procter & Gamble’s Gillette as an National Football League and Super Bowl sponsor in a Jan. 31 digital circular feature that promoted complementary offers.
Costco tied in to Procter & Gamble’s Jan. 31 brandSaver FSI event by highlighting savings on four P&G SKUs using email and display ads running on costco.com that invite members to “Feel good inside & out” and “Save on trusted self-care essentials.”
Giant-Landover and Giant-Carlisle tied in to Procter & Gamble’s Jan. 31 brandSaver FSI event by offering free pickup for online shoppers who purchase $20 or $15 (respectively) worth or participating P&G products.
