Digital Marketing

Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.

Sam’s Club MAP advertisers can now access search and sponsored product ads, enabling them to better reach and engage with the club's members.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.