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Digital Marketing

  • Q&A: The Circular Evolution

    We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still havenโ€™t made the full transition to digital circulars.
    Ben Flaccus Undertone
  • Paramount Unveils DTC Website

    The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.
    paramount
  • Michaels Unveils Online Marketplace

    The specialty arts and crafts retailer has soft-launched a third-party online marketplace within Michaels.com to offer a more expansive, curated assortment of products and enhanced customer experience.
    michaels
  • Best Buy, Roku Build Advertising, Product Partnership

    The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Rokuโ€™s new branded TVs.
    best buy
  • Alka-Seltzer Touts OTC at Amazon

    Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
    Alka-Seltzer Plus Brand Showcase
  • Fresh Thyme Doubles Down on QR Codes

    The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives.
    learn & earn
  • Member Report: Trends in the Cosmetics Industry

    From shoppers increasingly choosing clean ingredients to the rise of social commerce and indie brands, a new report shares five key trends to watch in the cosmetics category this year.
    Trends in the Cosmetics Industry
  • Mtn Dew Storms Circle K with Another Exclusive

    Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.
    Mtn Dew Purple thunder translite signs
  • Cetaphil Personalizes Skin Regimens With AI Analysis

    Consumers who access the Cetaphil AI Skin Analysis tool by scanning a QR code on the brand's website can receive customized recommendations based on their skin type and concerns.
    cetaphil
  • Retail Radar: Shopping Gets Smarter

    Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.
    Lowes
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