Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. BIC Enters Category with High-End Displays Buena Vista Home Video Launches Summer Decoder Sweepstakes Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program American Greetings Beyond the Holidays First Previous 1035 1036 1037 1038 1039 Next Last
