Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 New Loyalty Program Offers S&H Points The Future? One-to-One, According to Peppers Klever-Kart Guides Consumers In-Store Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. BIC Enters Category with High-End Displays First Previous 1038 1039 1040 1041 1042 Next Last
