Customer Service / Guest Experience

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.

The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences.

The initiative is part of the retailer’s broader push to integrate digital tools with in-store experiences.

The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas.

CJ Olive Young is testing a personalized service at a flagship store in Seoul frequently visited by international shoppers.

Concept store showcases brand’s latest technologies and lets consumers test products.