Cross-Merchandising

Client: Pepsi Beverages Company, Purchase, NY
Product(s) Promoted: 6-pack cans, 2-Liter, 1.5 liter, snacks, and DVDs
Distribution: Various mass merchandiser retail channels
Number of Stores: 550
Production Run Quantity: 550
Introduction: 5/29/12
Intended Duration: 12 months
Dimensions (H x W x D): 44" x 51" x 48"
Weight: 146 lbs.
Budget Category (U.S.) $351 - $400 (display only)

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Shelf-stable meal enhancers such as Hunt's, La Choy products, Pam Cooking Spray
Distribution: Grocery Stores
Number of Stores: 1,309
Production Run Quantity: 1,309
Introduction: 1/9/12
Intended Duration: 2 weeks
Dimensions (H x W x D): 60" x 48" x 40"
Weight: 1316 lbs.
Budget Category (U.S.) $101 - $150 (display only)

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Wheat Thins, Chunky Chips Ahoy!, Coke Zero
Distribution: National
Number of Stores: 10,000
Production Run Quantity: 12,000
Introduction: 4/13/12
Intended Duration: 12 weeks
Dimensions (H x W x D): 76" x 28" x 12"
Weight: 39 lbs.
Budget Category (U.S.) $26 - $50 (display only)
Entrant: Eastwest Marketing Group, New York, NY

Client: Johnson & Johnson, New Brunswick, NJ
Product(s) Promoted: Band-Aid Premium Flex Fabric, Premium Tough Strips, Neosporin Pain Relief Ointment, Neosporin Pain Relief Cream
Distribution: Walgreens
Number of Stores: 10,000
Production Run Quantity: 10,000
Introduction: 2/15/12
Intended Duration: 3 months
Dimensions (H x W x D): 56" x 14" x 14"
Weight: 15 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Coca-Cola Refreshments, Atlanta, GA
Product(s) Promoted: Coca-Cola 2 liter bottles, dinner bread and cooked chicken-to-go.
Distribution: Kroger stores and banners
Number of Stores: 1,275
Production Run Quantity: 1,275
Introduction: 1/2/12
Intended Duration: 1-2 years
Dimensions (H x W x D): 52" x 25" x 29"
Weight: 115 lbs.
Budget Category (U.S.) $351 - $400 (display only)