Campbell's Soups Up for Mall Tour Kohl's Strikes Its Own 'Motherlode' P&G's 'brandSaver' Pitches Cats, Fruit, Trips, and Prilosec 'Finding Nemo' Makes Big Waves at Retail Stop & Shop Hosts Chain-Wide Sampling Corona Clipper Adapts Package for Wal-Mart Jim Peters examines the "try-me" strategy of Corona Clipper Inc. Titleist Tailors Displays for Customized Product Sharpie Hits the Road With Hummer Campaign Seagram's Smoothly Rolls Out Malt Beverage 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. First Previous 698 699 700 701 702 Next Last
