Cross-Merchandising

Client: Enzymatic Therapy, Green Bay, WI
Product(s) Promoted: Specialty Nutrition Products
Distribution: Health Food Stores, Supermarkets, Drugstores, Mass Merchants
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 65 lbs.
Budget Category (U.S.): $51 - $100

Client: Kellogg's, Battle Creek, MI
Product(s) Promoted: Kellogg's Snack Foods
Distribution: Supermarkets
Number of Stores: 1,920
Production Run Quantity: 1,920
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 74" x 40" x 82"
Weight: 65 lbs.
Budget Category (U.S.): $151 - $200