Cross-Merchandising

Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash?

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well.

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.