Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. Not-So-National Brands Exclusive packaging isn't just for mega-retailers anymore Pepsi 'Polar Express' Tie-in Shoots for 'Retailtainment' Yamaha Demos Surround Sound In Best Buy Stores Pepsi Rings Out, In New Year With Raft of Rebate Offers H-E-B Works Out with Kraft Foods Staples Plugs Easy Rebates Kroger Takes Snacking into the Produce Aisle Jell-O Molds a Holiday Offer with Help from Dole Foods Redesign Helps PetsMart 'Recapture the Drive Aisle' First Previous 636 637 638 639 640 Next Last
