Taco Bell of Central Florida Promotes Tie-ins with Vinyl Clings Equilon Enterprises Rolls Out Havoline Street Talker Getting Skecherized With products constantly being introduced, marketing executives at Skechers look to communicate the latest trends through P-O-P. Philadelphia Inquirer Targets Higher Newspaper Sales NFL Hard Hat Display Promotes Protection For Delicate Noggins Enough is enough, already... Hall of Fame Profile: Cathy L. Barclay A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp. Catalina Coupons Offer Per-Gallon Gas Discounts Wooden Cigarette Display Recalls Smoke Shop Era Wilton Offers Display Versatility Brown-Forman Taps George Strait for Jack Daniel's Promotion A&W's Munster-Size Promotion Treats Shoppers to Halloween Fun P-O-P Logistics: Getting from Point A to Point B And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges. First Previous 636 637 638 639 640 Next Last