A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Colorado State Lottery Hits the Road with Chevrolet Motion Adds Splash to Moen Showerhead Display Verizon Teams with 7-Eleven Floorstands Boost Bluegrass Sales Kool Lights Up to Reclaim Menthol Position Another Round From Miller Miller, Allied Domecq partner for malternative launches New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line Sony Ericsson Offers Display Modularity, Options Jacob's Creek Spices Up Retail With Promo Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. First Previous 606 607 608 609 610 Next Last
