Cross-Merchandising

Client: The Walt Disney Company, Burbank, CA
Product(s) Promoted: Jungle Book DVD/BD and Bananas
Distribution: Walmart US
Number of Stores: 2,250
Production Run Quantity: 2,500
Introduction: 2/11/14
Intended Duration: 3 weeks
Dimensions (H x W x D): 76" x 48" x 48"
Weight: 80 lbs.
Budget Category (U.S.) $101 - $150 (display only)

Client: The Coca-Cola Company, Atlanta, GA
Product(s) Promoted: Coca-Cola core brands
Distribution: Walmart stores nationwide
Number of Stores: 3,200
Production Run Quantity: 13,000
Introduction: 1/1/13
Intended Duration: Three years
Dimensions (H x W x D): 55" x 24" x 21"
Weight: 50 lbs.
Budget Category (U.S.) $151 - $200 (display only)

Client: Kraft Foods Group Inc., Chicago, IL
Product(s) Promoted: Kraft Cheese, Miracle Whip, Mayonnaise, A1 Sauce, Kraft Salad Dressing, Oscar Mayer Bacon
Distribution: Walmart Supercenter Stores
Number of Stores: 3,800
Production Run Quantity: 3,800
Introduction: 4/28/14
Intended Duration: April 28, 2014-august 31, 2014
Dimensions (H x W x D): 70" x 48" x 48"