Cross-Merchandising

Retailer: A&P
Location: Yonkers, NY

Client: Wyeth Consumer Healthcare
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Alliance, a Division of Rock-Tenn Company
Unit Cost: Under $200
Production Date: 11/12/2007
Number of Displays: 4,400

Retailer: Shaw's
Location: Stratford, CT

Client: Pepsi-Cola USA
Country of Production: United States
Distribution: Supermarkets in the U.S.
Intended Length of Use: 1 month
Producer: Innomark Communications
Unit Cost: Under $50
Production Date: 8/24/2007
Number of Displays: 4,000