Cross-Merchandising

Retailer: Fresh & Easy Neighborhood Market
Location: Chandler, AZ

Retailer: Fresh & Easy Neighborhood Market
Location: Chandler, AZ

Retailer: Jewel-Osco
Location: Chicago

Retailer: Fresh & Easy Neighborhood Market
Location: Chandler, AZ

Retailer: Safeway
Location: Chicago

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: KC Masterpiece BBQ Sauce, Kingsford Lighter Fluid, Kingsford Mesquite Woodchips, BIC Multi-Purpose Lighter, Calico Hot Shot II
Distribution: Ralphs
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 63" x 24" x 20"
Weight: 30 lbs.
Budget Category (U.S.): $551-$600 (includes product)

Client: Sara Lee, Downers Grove, IL
Product(s) Promoted: Sara Lee Hamburger and Hot Dog Buns
Distribution: Grocery Store Chains
Number of Stores: 100
Production Run Quantity: 100
Introduction: 4/1/08
Intended Duration: 2 years
Dimensions (H x W x D): 56" x 30" x 24"
Weight: 40 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration