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With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

Manufacturers partner with retailers to engage consumers in and away from stores

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing

Brand addresses shopper challenges common to the category through test at Kroger