Coupons/ Rebates/ Pricing

Study yields information about aspects of in-store merchandising most likely to drive new-product sales

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness