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​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K.

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.