Family Dollar tied in to Unilever’s Feb. 14 FSI event with a full-page feature in its concurrent circular promising $2 off a future shopping trip via the retailer's Smart Coupon program.
ShopRite tied in to Unilever’s Feb. 14 FSI event with multiple bursts within its Feb. 12/14 circular directing shoppers to the FSI event for coupons for brands including Dove and Tresemme.