Dollar General tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a pair of concurrent circular features offering $5 off a future receipt with the purchase of $15 worth of P&G products from Aug. 20 to Sept. 23.
Procter & Gamble's new Always Discreet Boutique underwear enjoyed secondary placement on an endcap display at Meijer accompanied by shelf tags offering a "buy 1, get 1 50% off" deal.