H-E-B tied in to Procter & Gamble’s April 29 brandSaver FSI event with a two-page “Savings Roundup” feature in its April 25 circular, promising $5 off a future shopping trip of at least $25 at the supermarket.
CVS/pharmacy tied in to Procter & Gamble’s April 29 brandSaver FSI event in its concurrent circular with multiple features promising ExtraCare loyalty cardholders $10 in ExtraBucks Rewards.
With influencer marketing on the rise, we asked six firms in the space to discuss its impact and the trends fueling it (such as artificial intelligence)
Rite Aid tied in to Procter & Gamble’s April 29 brandSaver FSI event in its concurrent circular with multiple features promising wellness+ cardholders various savings.
