Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report.
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved.
A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.
To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.
