ShopRite tied in to Procter & Gamble's January brandSaver FSI event with a feature in its Dec. 28/30 circular positioning Tide laundry detergent as a "powerful stain fighter" and partner in the fight against hunger.
Dollar General indirectly tied in to Procter & Gamble's January brandSaver FSI event with features in its concurrent circular dangling digital coupons for P&G brands.
Albertsons Cos.' chains this month paired private label Lucerne with Mondelez International's Oreo for a Just for U digital coupon, dangling free or discounted cream cheese with purchase of two Oreo packages.
