Inside Canadian Commerce: Q2 2026 Trends, Tactics and Standout Activations Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group. Q&A: LPi Group's Leslie Maislin and Erin Henry Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies. Brita Partners With Kyle Richards for Amazon Live Prime Day Activation The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits. Walmart to Acquire CTV Ad Platform Vibe.co The retailer also is launching a Backyard Escapes brand program in partnership with Vizio. Sam’s Club MAP Rebrands as Sam’s Club Connect in Walmart Ad Business Overhaul Seth Dallaire explains why Walmart U.S., Sam's Club and Walmart International are coordinating advertising operations. Retail Media Unplugged: Epsilon’s Adam Skinner on the Collapsing Funnel, Agentic Commerce & the New In-Store Reality Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce. Top Retail Media Stories From May 2026 CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month. E.l.f. Cosmetics Spots Air During 'Survivor' Finale The cosmetics company provides entertainment-led content and limited-edition products to leverage the long-running competition series. TV's Role in Commerce Marketing Is Changing With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows. IAB Releases Commerce Media Guidelines Focused on Performance, Standardization The guide comes as the industry increasingly shifts toward AI and operational efficiency. 1 2 Next Last
