Co-Marketing

Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant

Wine brand is creating consumer experiences at retail that connect the digital and physical worlds, including running demos and etching dog gear in Kroger parking lots.

Interior designers Nate Berkus and Jeremiah Brent have launched a collection of products for fish, reptiles and small mammals exclusively at PetSmart.

The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.

The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.

Viral social media condiment Pink Sauce launched exclusively at Walmart in January through a manufacturing partnership between creator Chef Pii and Dave’s Gourmet.

The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.

Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.