Walgreens activated the status of Procter & Gamble’s Gillette as an National Football League and Super Bowl sponsor in a Jan. 31 digital circular feature that promoted complementary offers.
Albertsons Companies is supporting the Jan. 28 rollout of Mondelez International's latest Oreo innovation — limited-edition pink and green cookies inspired by Lady Gaga’s latest album, Chromatica — with a cause effort meant “to ensure the beat goes on in local music programs.”
ShopRite tied in to Unilever’s Jan. 24 FSI event with multiple bursts within its Jan. 22/24 circular directing shoppers to the FSI event for coupons for brands including Dove and Suave.
Meijer tied in to Unilever’s Jan. 24 FSI event with a half-page feature in its concurrent circular dangling a "buy 2, get 1 free" offer on Dove, Suave, Tresemme, Axe, Degree and Vaseline SKUs.