Meijer tied in to Procter & Gamble's July 2 brandSaver FSI event with a feature in its July 2/6 circular offering $5 off the purchase of $25 worth of household products or $20 worth of health & beauty brands.
ShopRite used a June 23 email blast to tout the advantage of the built-in sunscreen in Procter & Gamble's Olay Total Effects and Regenerist moisturizers.
Southeastern Grocers' Winn-Dixie activated its sponsorship of Leavine Family Racing's No. 95 Chevrolet SS car driven by Malcolm McDowell with a bulk-purchase incentive.