Circular Features

Colage-Palmolive's Colgate tied in to the American Dental Association's designation of June as "Oral Health Month" at Publix.

Rite Aid tied in to Procter & Gamble’s July 2 brandSaver FSI event with a pair of front-page features offering loyalty cardholders 1,200 Plenti Points (worth $12) with a $24 purchase of Tide, Charmin and Bounty, and 1,500 points (worth $15) with a $30 purchase of personal care brands including Olay, Pantene, Pampers and Crest, respectively.

Dollar General tied in to Procter & Gamble's July 2 brandSaver FSI event with a front-page and an interior feature in its concurrent circular offering $5 off a future receipt with purchase of $15 worth of select P&G SKUs from June 18 to July 22.