Circular Features

Kroger's Harris Teeter tied in to Bayer HealthCare's recent "Be Your Best Self" FSI event by using a full-page feature to dangle discounts on the manufacturer's brands.

CVS/pharmacy offered incentives on select Procter & Gamble brands via interior features in its March 25 circular.

Kroger's Harris Teeter tied in to Unilever's March 18 FSI event with a feature in its March 14 circular activating the manufacturer's sponsorship of the NCAA.

CVS/pharmacy tied in to Unilever’s March 18 FSI drop with a feature in its concurrent circular activating the manufacturer’s sponsorship of the National Collegiate Athletic Association and offering ExtraCare loyalty cardholders $5 in ExtraBucks rewards with purchase of $20 worth of select Dove Men+Care, Axe and Degree Men SKUs.

Meijer tied in to Unilever's March 18 FSI event with a concurrent circular feature offering mPerks members $3 off a future receipt with purchase of three SKUs from Dove Men+Care, Degree for Men, Axe, Vaseline for Men or Suave Men.

ShopRite tied in to L'Oreal USA's March 4 FSI event with a "tips from our beauty coach" feature.

Rite Aid tied in to Unilever’s March 18 FSI event with a feature in its concurrent circular offering loyalty cardholders who buy two SKUs of Dove Men+Care, Axe or Degree Men 50% off one of the SKUs and $2 in wellness+ BonusCash. 

Ahold Delhaize's Stop & Shop, Giant/Martin's and Giant-Landover divisions tied in to Unilever's March 18 FSI event with features in their March 23 circulars activating the manufacturer's sponsorship of the National Collegiate Athletic Association Division I Men's Basketball Tournament and offering loyalty cardholders $5 off the purchase of $15 worth of Dove, Degree, Suave, Axe, Q-tips and Vaseline.