Kroger's Harris Teeter tied in to Bayer HealthCare's recent "Be Your Best Self" FSI event by using a full-page feature to dangle discounts on the manufacturer's brands.
Kroger's Harris Teeter tied in to Unilever's March 18 FSI event with a feature in its March 14 circular activating the manufacturer's sponsorship of the NCAA.
Meijer tied in to Unilever's March 18 FSI event with a concurrent circular feature offering mPerks members $3 off a future receipt with purchase of three SKUs from Dove Men+Care, Degree for Men, Axe, Vaseline for Men or Suave Men.