Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.
Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.
