P2PI's BevAlc Commerce Initiative Unites Around Consumer-First Approach to Develop PDP Recommendations BACi’s "good, better, best" framework provides a roadmap for brands and retailers to optimize product content and boost online sales. See infographic. 2025 Women of Excellence Profiles: Industry Impact Read about Industry Impact winners Tammy Ackerman, Barbara Connors, Cristina Costa, Asli Karacula, Jessica McWade and Jennifer Peters.