Account-Specific

Client: Wal-Mart Stores, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Comments: A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.

Client: Wal-Mart, Bentonville, Ark.
Introduction: March 2002
Size of run: 2,100

Construction/Materials: Corrugated, litho labels, styrene extrusions
Comments: This cost-effective pallet display promoted Earth Shoe brand sandals in Wal-Mart stores.
P-O-P company: Kendal King, Kansas City, Kansas

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Taking another look at category management can help retailers develop a more efficient shelf policy.

Product: Footwear
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Sporting goods and department stores
Introduction: July 2001
Duration: Temporary
Construction: Tagstock, PETG plastic, LED lights
Display set-up: Retail staff
This display for Finish Line sporting goods stores was placed in store windows to attract attention to Nike's all-weather shoes.

Products: Computer input devices
P-O-P company: Imageworks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Office Depot stores nationwide
Introduction: November 2001
Duration: Permanent
Construction: Coated tagstock, removable adhesive, plastic
Display set-up: Store managers
Standardized mats with product details and manufacturer logos make it easy to compare similar products. Color coding is used to group products into specific categories. Mats for all optical mice, for example, feature yellow highlight colors.