Account-Specific

Client: Alltel Communications Inc., Little Rock, Ark.
P-O-P Company: Darling Store Fixtures, Paragould, Ark.
Division: Permanent, Personal Telecommunications
Comments: This 4-foot by 6-foot wood and metal kiosk for cellular telephones, accessories and services was placed in more than 1,20O Wal-Mart stores throughout the United States. More than 40 wireless communication companies participated in the program.

Product: Johnson fishing reels and combos
Number of displays: 1,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Johnson Family Fishing Center gives Wal-Mart shoppers an easy way to choose a rod and reel and rewards a purchase with a free sample of Skintastic by Off.

Client: Anderson Merchandisers, Amarillo, Texas
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs

Marketer: Beer Across America, Lake Bluff, Ill.
Objective: A visually appealing package was used to help introduce a microbrewed product to the warehouse club environment.
Number produced: 15,600
Construction: 200-pound B-flute corrugate, 3-color preprinted linerboard
Introduced: October 1996
Producer: Pride Container Corp., Chicago

Marketer: Vidpro International, Dallas
Objective: To attract customer attention to the Nintendo games.
Number of Displays: 700
Construction: .090 black ABS plastic
Introduced: February 1997
Producer: Performance Printing, Dallas

Product: ICEE frozen drinks
Number of units: 30
Distribution: Wal-Mart stores
Introduction: January 1997
Duration: Permanent
Construction: Fiberglass frame, metal base, freezing chambers, compressors, carbonation tank
National ICEE Corp.'s first effort to promote its ICEE drink at the checkout counter has stimulated sales by more than 50 percent at several Wal-Mart stores.

Product: Young Mens', Juniors' and Kids' World clothing
P-O-P company: Presentations Plus, Long Lake, Minn. (manufacture)
Distribution: Dayton's, Hudson's and Marshall Field's department stores
Introduction: August 1996
Duration: Semipermanent
Construction: Four-color process heat-sublimated fabric banner
The towering 86-inch-tall Big Life banners in Dayton's, Hudson's and Marshall Field's department stores help show younger customers that the stores understand their lifestyle and clothing needs.