Account-Specific

Retail Category: Footwear Stores/Departments
Display Type: Retail - Account-Specific
Client: Reebok International
Producer: Art Merchandising Inc., New York
Size of Run: 1,250
Comments: Available only at Foot Locker stores, the BlackTop shoe is targeted at outdoor basketball players. A modified backboard and rim with a distressed look communicate the outdoor basketball message.

Retail Category: Home Centers & Hardware Stores
Display Type: Retail - Account Specific/Category Management Displays
Client: Imperial Home Decor Group
Producer: AG Industries, Cleveland
Size of Run: 640
Comments: This exclusive Laura Ashley wallpaper merchandising system for Lowe's home centers showcases all products in the line, promotes brand awareness and keeps product organized. A unique design of the sample fins enables cross-merchandising of Laura Ashley wallpaper, paint and carpet.

Client: L'Oreal USA Inc., New York
Product Promoted: RevitaLift Complete skin cream
Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
Introduction: February 2001
Size of Run: 1,300
Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia

Product: Bristol-Myers Squibb Keri Lotion
Number of displays: 800
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Wal-Mart supercenters
Introduction: May 2001
Duration: Temporary
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
When designing the Keri display for Wal-Mart, Bristol-Myers Squibb updated the lotion's image to look more like a beauty product.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Disney Consumer Products Group
Producer: Cornerstone Display Group, San Fernando, Calif.
Size of Run: 400
Comments: Permanent materials including heat-bent sintra and styrene die-cuts help this display for Disney apparel stand apart from other brands in Wal-Mart stores. The Disney banner is attached via a coiled spring so that it wiggles as customers interact with the display.

Retail Category: Home Centers & Hardware Stores
Display Type: Freestanding Temporary
Client: Delta Faucet Co.
Producer: Inland Paperboard & Packaging, Indianapolis
Size of Run: 12,000
Comments: An attached sample of a Delta faucet draws attention to this corrugated display that was designed for Home Depot outlets. Consistent package sizes enable the display to merchandise three to four different SKUs while allowing the retailer to move products to and from shelf locations.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Apparel Associates LLC
Producer: Triangle Display Group, Philadelphia
Size of Run: 6,000
Comments: Illustrations on the riser of this pre-packed PDQ tray for Wal-Mart show how the cargo shorts can be folded and packed away in their own pockets. The display was designed to feature multiple sizes of the product prominently.

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.