Account-Specific

Client: RYKA, Portland, Ore.
Distribution: Athlete's Foot stores
Size of Run: 140
Producer: Medallion Associates, New York
Division: Permanent, Footwear and Shoe Care
Objectives: The client wanted to develop a unit that would tell the RYKA "exclusively for women" story while also blending into the Athlete's Foot store environment.

Client: Duracell Inc., Bethel, Conn.
Distribution: Mass merchants
Size of Run: 1,500
Producer: Display Creations Inc., Brooklyn, N.Y.
Division: Permanent, Film and Batteries
Objectives: The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.

Retail chain: Sally Professional Stores
Marketer: Revlon
P-O-P company: P.O.P. Displays International, Woodside, N.Y.
Purpose of display: This gondola was designed to introduce Revlon's Pro-line of cosmetics to Sally Professional's beauty specialist clientele.

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.

Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits

Client: Avery Dennison
Producer: Longview Fibre Co.
Comments: Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products. All of the blister-carded items were packed in single-faced trays, keeping the product upright.

Product: Anchor Blue denim jeans
Number of banners: 150 sets of five each
P-O-P companies: Butler, Shine & Stern (design), Sausalito, Calif.; Jomar Inc. (manufacture), Pomona, Calif.
Distribution: Millers Outpost retail stores
Introduction: July 1998
Duration: Permanent
Construction: Screenprinted poly/cotton blend material
Display set-up: Retailers

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile