Account-Specific

Product: Johnson fishing reels and combos
Number of displays: 1,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Johnson Family Fishing Center gives Wal-Mart shoppers an easy way to choose a rod and reel and rewards a purchase with a free sample of Skintastic by Off.

Client: Anderson Merchandisers, Amarillo, Texas
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs

Client: Reebok International Stoughton, Mass.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Footwear and Shoe Care
Comments: This unit reinforces the notion of quality for the Reebok brand. It is constructed of acrylic, sheet metal and flat wire with a halogen lighting system.

Client: McNeil Consumer Products Co., Fort Washington, Pa.
P-O-P Company: Mechtronics, Stamford, Conn.
Division: Permanent, First Aid and Pharmaceuticals

Marketer: Vidpro International, Dallas
Objective: To attract customer attention to the Nintendo games.
Number of Displays: 700
Construction: .090 black ABS plastic
Introduced: February 1997
Producer: Performance Printing, Dallas

Marketer: Beer Across America, Lake Bluff, Ill.
Objective: A visually appealing package was used to help introduce a microbrewed product to the warehouse club environment.
Number produced: 15,600
Construction: 200-pound B-flute corrugate, 3-color preprinted linerboard
Introduced: October 1996
Producer: Pride Container Corp., Chicago

Product: ICEE frozen drinks
Number of units: 30
Distribution: Wal-Mart stores
Introduction: January 1997
Duration: Permanent
Construction: Fiberglass frame, metal base, freezing chambers, compressors, carbonation tank
National ICEE Corp.'s first effort to promote its ICEE drink at the checkout counter has stimulated sales by more than 50 percent at several Wal-Mart stores.