Account-Specific

Client: Schwarz Worldwide, Atlanta, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's french fries and Coca-Cola
Objective: This wall or countertop display was created with subsurface printing for color effectiveness and ink protection. The intertwined straw and french fry "synergy" icon highlights the Coke/McDonald's partnership.
Size of Run: 3,000
Construction/Materials: Molded PETG, screenprinted graphics
P-O-P Company: Joliet Pattern Inc., Joliet, Ill.

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Clients: Coca-Cola Fountain, Atlanta, and McDonald's Corp., Oak Brook, Ill.
Product Promoted: Large size Coca-Cola
Objective: To upsell larger size cups of Coca-Cola to consumers.
Introduction: May 2001
Size of Run: 340
Construction/Materials: 4 mil Coroplast, hardware stand
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Client: ITW Brands, Wood Dale, Ill.
Comments: Although Home Depot stocks Paslode's pneumatic nailers, the retailer does not have adjacent shelf space available for support supplies. This display was designed to address Home Depot's desire to merchandise supporting supplies more effectively by enabling aisle placement of the fuel cells adjacent to tools that use them.
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Client: Burger King Corp., Miami
Products Promoted: Burger King restaurants
Objective: This touchscreen kiosk was designed to attract children and their parents to Burger King restaurants. A built-in camera allows children to pose for a picture and place their images into different "postcards" on the screen or add funny disguises to their faces.
Introduction: April 2000
Construction/Materials: Elo iTouch Apple iMac computer, powder-coated steel base, ABS plastic enclosure, Imagicom Interactive software

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

System rotates four messages in sequence

Client: PBM Products Inc., Gordonsville, Va.
Producer: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: Designed for Wal-Mart's private label baby food line, this baby bottle-shaped display stands six feet high but is only 30 inches in diameter. It allows consumers to see five different varieties of formula from all sides. Two six-foot panels and "take one" literature pockets offer detailed information to consumers.

Client: Thomasville Furniture Industries, Thomasville, N.C.
Producer: Cormark, Elk Grove Village, Ill.
Comments: This display was designed to establish Thomasville as a premium cabinet line at The Home Depot. It features whole kitchen solutions rather than just cabinets by presenting sample cabinet doors, hardware, wood colors, wallpaper and paint colors. End-use photography also helps consumers decide which combinations are best for them.