Beer

Product: OV Canadian lager beer
Number of displays: 1,500
P-O-P companies: Leonard Associates Inc. (design), Kent, Conn.; U.S. Display (manufacture), Hawk Point, Mo.
Distribution: Grocery and liquor stores
Introduction: October 1993
Duration: Semipermanent
Construction: Scored, perforated, die-cut chipboard; double-wing easel back.

Client: Miller Brewing Co.
Product: Miller Lite beer
P-O-P company: Everbrite Inc.
Distribution: On- and off-premise accounts in the Atlanta region
Construction: Flashing sequential transformer; neon glass; electronic power supply; Sintra
Introduction: July 1993

Client: Van Munching Co.
Product: Heineken and Amstel Light beers
P-O-P company: P.O.P. Displays Inc.
Distribution: Off-premise locations
Construction: Litho-printed corrugated
Introduction: February 1993

Client: Paddington Corp.
Product: Stubbs white rum
P-O-P companies: The Promotion Agency (design and promotion development); Foam Visions Inc. (manufacture)
Distribution: On-premise accounts
Construction: Polyurethane foam
Introduction: March 1993

Client: Molson Breweries
Product: Molson Special Dry beer
P-O-P companies: Campbell Graphics Inc. (graphics); and Pennsylvania Pulp St Paper (paper supplier)
Distribution: On-premise accounts in Canada
Construction: 80-pound holographic paper; four-color process printed with opaque white and varnish
Introduction: January 1993

Client: Miller Brewing Co.
Products: Milwaukee's Best, Miller High Life, Lite and Genuine Draft beers
P-O-P company: Display Technologies
Distribution: Off-premise accounts
Construction: Injection-molded polyethylene bucket surrounded by a spiral, fiber-wound tube; silkscreened styrene wrap; polyurethane insulation
Introduction: August 1993

Client: Barton Beers Ltd.
Product: Corona beer
P-O-P company: Display Systems Inc.
Distribution: Bars
Construction: Vacuum-formed and injection-molded base; battery-operated LED mechanism
Introduction: April 1993