Beer

Product: Budweiser beer
Number of displays: Approximately 1,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: November 1993
Duration: Permanent
Construction: Neon glass tubing; electronic power supply; vacuum-formed housing; polycarbonate dial face
Three feet in diameter, the round clock features neon-tube hands and a neon ring around the perimeter. "It's a monster clock," says an Anheuser-Busch official. The clock is also available to promote the O'Doul's brand.

Client: Molson Breweries
Product: Molson Special Dry beer
P-O-P companies: Campbell Graphics Inc. (graphics); and Pennsylvania Pulp St Paper (paper supplier)
Distribution: On-premise accounts in Canada
Construction: 80-pound holographic paper; four-color process printed with opaque white and varnish
Introduction: January 1993

Client: Miller Brewing Co.
Products: Milwaukee's Best, Miller High Life, Lite and Genuine Draft beers
P-O-P company: Display Technologies
Distribution: Off-premise accounts
Construction: Injection-molded polyethylene bucket surrounded by a spiral, fiber-wound tube; silkscreened styrene wrap; polyurethane insulation
Introduction: August 1993

Client: Barton Beers Ltd.
Product: Corona beer
P-O-P company: Display Systems Inc.
Distribution: Bars
Construction: Vacuum-formed and injection-molded base; battery-operated LED mechanism
Introduction: April 1993

Client: Coors Brewing Co.
Product: Zima clear-malt beverage
P-O-P company: Henschel-Steinau Inc.
Distribution: Liquor, convenience and grocery stores
Construction: Injection-molded styrene trays; vacuum-formed styrene and PETG; four-color silkscreened foil/SBS; four-color, flexo-printed B-flute corrugated base; four-color process, litho-printed SBS with foil-wrapped fiber pole and wire base (pole topper)
Introduction: February 1993

Client: Molson Brewing Co.
Product: Molson Canadian Ice beer
P-O-P companies: Stout Marketing and P.J.L. International
Distribution: On- and off-premise accounts
Construction: Aluminum
Introduction: September 1993

Product: Michelob Golden Draft beer
P-O-P company: The Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Convenience stores and grocery stores
Introduction: June 1993
Duration: Permanent
Construction: Plastic and fiberboard; blow-molded base
Michelob Golden Draft's convenience store endcap holds 40 to 70 cases of beer. It was designed to raise the product off the floor and to upgrade the brand's image at retail.