Beer

Lite Sports Wall Sign Set
Lakeside Ltd.

Client: Coors Brewing Co.
Producer: Advertising Display Co.

Red Stripe Jamaican Hut
Marketing Continuum Inc.

Product: Miller Lite beer
Number of displays: 5,500
P-O-P company: Kinetics Ltd., Colorado Springs, Colo.
Distribution: Bars and nightclubs
Introduction: July 1993
Duration: Permanent
Construction: Holographic discs; plastic (frame); clear cover lens (write-on/wipe-off surface)
The Motor City can't help but notice Miller Lite, thanks to intrusive, holographic motion frames that make the most of existing lighting.

Product: Miller Genuine Draft beer
Number of displays: 12,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, on-premise outlets
Introduction: April 1993
Duration: Permanent
Construction: Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

Client: New Media
Producer: Everbrite Inc.

Client: The Marketing Continuum
Producer: Everbrite Inc.