Beer

Genuine Draft Ice Keg
Miller Brewing

Product: Barton Beers Ltd. St. Pauli Girl beer
P-O-P company: Dimensional Neon, Milwaukee
Distribution: On premise
Introduction: August 1993
Duration: Permanent
Construction: Vacuum-formed plastic and neon
A radiant St. Pauli Girl becomes a bit more real due to a backlit, vacuum-formed sign that incorporates neon.

Product: Miller Genuine Draft Light beer
Number of displays: 8,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, c-stores and grocery stores
Introduction: January 1993
Duration: Permanent
Construction: Flame-retardant polycarbonate (light box, backboard); electronics (power supply); silkscreening (light box); neon glass (neon tubes)
In designing the neon unit, Miller had three goals: keep the cost reasonable, the brand recognition strong and the thematic imagery flexible.

Product: Miller Lite beer
Number of displays: 5,500
P-O-P company: Kinetics Ltd., Colorado Springs, Colo.
Distribution: Bars and nightclubs
Introduction: July 1993
Duration: Permanent
Construction: Holographic discs; plastic (frame); clear cover lens (write-on/wipe-off surface)
The Motor City can't help but notice Miller Lite, thanks to intrusive, holographic motion frames that make the most of existing lighting.

Product: Miller Genuine Draft beer
Number of displays: 12,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, on-premise outlets
Introduction: April 1993
Duration: Permanent
Construction: Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

Product: Barton Beers St. Pauli Girl beer
Number of displays: 3,500 on-premise kits; 5,000 mobiles; 20,000 each of static clings, digital price posters and display cards
P-O-P company: The Promotion Agency Inc., Greenwich, Conn.
Distribution: On and off premise
Introduction: September 1993
Duration: Promotional
Construction: Molded plastic (tip bank); plastic (pennants); paper (banner); corrugated (remaining materials)