Beer

Budweiser/Wrigley Field Talking Sign
Visual Marketing

Budweiser Rotating Bow Tie/Clydesdale Spectacular
Lakeside Ltd.

Products: Stroh Brewery Co. Old Milwaukee and Old Milwaukee Light beers
P-O-P companies: Gaylord Printing (printing); Westcott Paper Products (materials), both of Detroit
Distribution: Off premise
Introduction: October 1993
Duration: Semi-permanent
Construction: Fiberboard
Stroh's wants consumers to feel like they are getting a deal when they purchase Old Milwaukee Super Value Packs, which contain 36 cans of the brew. Oversized danglers and easel/case cards give the new packaging an added in-store presence.

Genuine Draft Ice Keg
Miller Brewing

Product: Miller Genuine Draft beer
Number of displays: 12,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, on-premise outlets
Introduction: April 1993
Duration: Permanent
Construction: Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

Product: Miller Lite beer
Number of displays: 5,500
P-O-P company: Kinetics Ltd., Colorado Springs, Colo.
Distribution: Bars and nightclubs
Introduction: July 1993
Duration: Permanent
Construction: Holographic discs; plastic (frame); clear cover lens (write-on/wipe-off surface)
The Motor City can't help but notice Miller Lite, thanks to intrusive, holographic motion frames that make the most of existing lighting.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.