Beer

Product: New Amsterdam family of beers
Number of displays: 2,000
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: On- and off-premise locations
Introduction: April 1993
Duration: Temporary
Construction: Wood

Sales of New Amsterdam beers are up, due in part to a quality display that remains in stores for one to two months.

Client: Miller Brewing Co.
Product: Miller Lite beer
P-O-P company: Everbrite Inc.
Distribution: On- and off-premise accounts in the Atlanta region
Construction: Flashing sequential transformer; neon glass; electronic power supply; Sintra
Introduction: July 1993

Client: Van Munching Co.
Product: Heineken and Amstel Light beers
P-O-P company: P.O.P. Displays Inc.
Distribution: Off-premise locations
Construction: Litho-printed corrugated
Introduction: February 1993

Client: Paddington Corp.
Product: Stubbs white rum
P-O-P companies: The Promotion Agency (design and promotion development); Foam Visions Inc. (manufacture)
Distribution: On-premise accounts
Construction: Polyurethane foam
Introduction: March 1993

Client: Molson Breweries
Product: Molson Special Dry beer
P-O-P companies: Campbell Graphics Inc. (graphics); and Pennsylvania Pulp St Paper (paper supplier)
Distribution: On-premise accounts in Canada
Construction: 80-pound holographic paper; four-color process printed with opaque white and varnish
Introduction: January 1993

Budweiser/Wrigley Field Talking Sign
Visual Marketing