Beer

Product: OV Canadian lager beer
Number of displays: 1,500
P-O-P companies: Leonard Associates Inc. (design), Kent, Conn.; U.S. Display (manufacture), Hawk Point, Mo.
Distribution: Grocery and liquor stores
Introduction: October 1993
Duration: Semipermanent
Construction: Scored, perforated, die-cut chipboard; double-wing easel back.

Product: Budweiser beer
Number of displays: Approximately 1,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: November 1993
Duration: Permanent
Construction: Neon glass tubing; electronic power supply; vacuum-formed housing; polycarbonate dial face
Three feet in diameter, the round clock features neon-tube hands and a neon ring around the perimeter. "It's a monster clock," says an Anheuser-Busch official. The clock is also available to promote the O'Doul's brand.