Beer

New Piece Follows Case Stacker

Lockout Lets Brewer Update P-O-P

Product: Artic Ice beer
Number of displays: 11,000 (back-bar bottle glorifier); 7,000 (neon sign)
P-O-P company: Integer Group, Golden, Colo. (design); Everbrite Inc., Greenfield, Wis. (manufacture)
Distribution: Liquor stores, bars, restaurants, grocery stores
Introduction: January 1995
Duration: Permanent
Construction: Acrylic (bottle glorifier); Sintra plastic (neon sign)
Holographic paper gives Coors Artic Ice neon signs and back-bar bottle glorifiers a sparkling, wintry look.

Client: The Integer Group
Product: Coors beer
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Neon tubing; Evertron power supply
Introduction: December 1994

Client: The Integer Group
Product: Zima
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Off-premise accounts
Construction: Injection-molded styrene trays, supports and base; vacuum-formed styrene cap and vacuum-formed PETG bottle top; silkscreened foil coated SBS collar; flexo-printed corrugated base; and foil wrapped fiber pole
Introduction: January 1994