Beer

Product: Michelob Golden Draft beer
Number of signs: 250
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Metal with powder coating (cabinet); styrene with laser-drilled holes for fiber (face); 0.030-inch diameter acrylic fiberoptic strands (fiber); 50-watt halogen bulb; synchronous motor; specially encoded color disc with silkscreened effects

Client: Van Smith Enterprises
P-O-P company: Heritage Frame & Glass Creations Ltd.

Client: Coors Brewing Co.
P-O-P company: Everbrite Inc.

Product: Warsteiner imported beer
Number of displays: 750
P-O-P companies: Everbrite Inc. (manufacture), Greenfield, Wis.; Guenther & Hammond (design), Golden, Colo.
Distribution: On premise
Introduction: June 1994
Duration: Permanent
Construction: Spin-cast, hand-rubbed pewter
With raised continents and a crown, the hand-rubbed pewter globe of the Warsteiner tap handle is sure to draw attention -- as well as beer -- behind the bar.