Beer

Client: G. Heileman Brewing Co.
Product: Special Export
P-O-P company: Clearr Corp., Minnetonka, Minn.
Distribution: On-premise accounts
Construction: Laser-cut graphic laminated onto clear acrylic
Introduction: July 1994

Client: Miller Brewing Co.
Product: Lowenbrau
P-O-P company: Louis-London, Milwaukee
Distribution: Off-premise accounts
Construction: Free Stick material
Introduction: July 1994

Client: Miller Brewing Co.
Product: Molson Ice
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: On-premise accounts
Construction: Injection-molded plastic; metal electrical and support structures
Introduction: June 1994

Client: Miller Brewing Co.
Product: Leinenkugel's beer
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: On-premise accounts
Construction: Distortion vacuum forming; patented virtual animation technology
Introduction: July 1994

Client: Miller Brewing Co.
Product: Icehouse beer
P-O-P company: Reflections, Los Angeles
Distribution: On- and off-premise accounts
Construction: Wood, glass and light fixture
Introduction: October 1994

Client: Anheuser-Busch Inc.
Product: Budweiser
P-O-P company: Decision Point Marketing, Winston-Salem, N.C.
Distribution: Off-premise accounts
Construction: Vacuum-formed, die-cut coex styrene; circuit board; LEDs, litho-printed decal
Introduction: June 1994

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated