Beer

Client: Miller Brewing Co.
Product: Leinenkugel's beer
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: On-premise accounts
Construction: Distortion vacuum forming; patented virtual animation technology
Introduction: July 1994

Client: Miller Brewing Co.
Product: Icehouse beer
P-O-P company: Reflections, Los Angeles
Distribution: On- and off-premise accounts
Construction: Wood, glass and light fixture
Introduction: October 1994

Client: Anheuser-Busch Inc.
Product: Budweiser
P-O-P company: Decision Point Marketing, Winston-Salem, N.C.
Distribution: Off-premise accounts
Construction: Vacuum-formed, die-cut coex styrene; circuit board; LEDs, litho-printed decal
Introduction: June 1994

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated

Product: Schaefer Ice beer
Number of displays: 750
P-O-P companies: River Graphics, Detroit (graphics); E&G Printing, Madison Heights, Mich. (printing); Westcott Paper, Detroit (finishing)
Distribution: Off-premise stores in 12 states and Washington, D.C.
Introduction: December 1994
Duration: Temporary
Construction: Coated corrugated

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994

Client: The Marketing Continuum
Product: Rolling Rock
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Vacuum-formed plastic; sheet metal; transparency with polaroid material applied; motor and motion wheel
Introduction: May 1994

Client: Hoffmans
Product: Hoffmans Lager
P-O-P company: Neon Technology Corp., Chicopee, Mass.
Distribution: On- and off-premise locations
Construction: Glass, extruded aluminum
Introduction: February 1994

Client: The Integer Group
Product: Coors beer
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Neon tubing; Evertron power supply
Introduction: December 1994

Client: The Integer Group
Product: Zima
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Off-premise accounts
Construction: Injection-molded styrene trays, supports and base; vacuum-formed styrene cap and vacuum-formed PETG bottle top; silkscreened foil coated SBS collar; flexo-printed corrugated base; and foil wrapped fiber pole
Introduction: January 1994