Beer

Client: Miller Brewing Co., Milwaukee
Product Promoted: IceHouse beer
Objective: To communicate quality, heritage and authenticity, which are characteristics of IceHouse beer.
Introduction: June 1998

Client: Barton Beers Ltd., Chicago
Products Promoted: Corona Extra and Corona Light
Objective: To place Corona Extra and Corona Light front and center in the backbar area. The piece portrays the "fun in the sand" beach image of the brands.
Introduction: February 1999
Construction/Materials: Polyresin casting
P-O-P Company: 3-D Marketing, Milwaukee

Product: Yuengling Brewery products
Number of displays: 1,500 initial run; ongoing production
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: Regional on-premise accounts
Introduction: Fall 1998
Duration: Permanent
Construction: Lightweight polymer frame double-strength glass
Display set-up: Retail staff
A replica of an antique mirror made for Yuengling Brewery at the turn-of-the-century is being used to draw consumers to America's oldest brewery.

Client: Stroh Brewing Co., Detroit
Products Promoted: Colt 45, St. Ides malt liquor, Schlitz malt liquor
Objective: To increase brand exposure in the front window of the store without cluttering the window.
Introduction: January 1998
Construction/Materials: Vinyl
P-O-P Company: ClearChoice Marketing, Charlotte, N.C.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Red Dog beer
Objective: To increase secondary and tertiary displays in convenience stores. The display grabs consumers' attention and can stock a lot of product in a minimal amount of space.
Introduction: March 1999
Construction/Materials: Metal
P-O-P Company: Paul Flum Ideas, St. Louis

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To combine the imagery of Busch beer and NASCAR in an eye-catching, 3-D banner.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.